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1. PARTNER REQUEST
BBS Ref : 2006-03-03_ist6-Leitinger
Title : aktivTV - The first interactive TV channel for generation 50plus
ABSTRACT:With new state-of-the-art technology a new future platform forentertainment, information, education, communication/dialog, transactionand service is built, personalized for the generation 50plus. The aim isto actively involve the audience and to establish aktivTV as the mainplatform for the activities of the target group. With its all new idea ofcontent and service, aktivTV offers comfortable and safe access to theworld of digital TV and internet, according to individual customers'needs.
DESCRIPTION:The projectThe primary aim of aktivTV is to successfully build and operate a digitalTV-channel. With new state-of-the-art technology a new future platform forentertainment, information, education, communication/dialog, transactionand service is built, personalized for the generation 50plus. The TV, asthe most common media, combined with the potentials of the internet, isused to actively involve the audience and to establish aktivTV as the mainplatform. This will be achieved through a very first step provision of aninteractive (bi-directional) access on the base of the cable networkinfrastructure in Baden-Württemberg (as a representative pilot region).With its all new idea of content and service, aktivTV offers comfortable and safe access to the world of digital TV and internet, according toindividual customers' needs.
The project is inter-disciplanary, covering social aspects ofre-integration of elder peaople in the active society as well as thedevelopment and establishment of new innovative technological standards.
Process
The implementation phase is split in three stages.Stage 1 begins in the second quarter of 2006 with the launch of the online-portal. In the following quarter, the broadcast of aktivTV as afree TV-channel starts.In the second stage services and technologies will be further developpeduntil the end of 2006.In stage 3, from 2007 on, the interactive channel will start with adetailed offer, mainly in cooperation with local partners.
The target groupEven though the audience, the generation 50plus, is proven to have thehighest purchasing power, however, it is barely addressed through media.Furthermore, their proportion of the population constantly rises. Theanalysis of media usage, attitude to life and cunsumer behaviour leads thefocus on the necessity of new offers.
The technologyInteractive TV is future technology with a lot of great potential. Besidesvery few pilot projects and vague standards, however, innovative companiescan achieve a leadership in technology and apply a standard for futuredevelopments. Digital TV, internet and mobile services are available andtechnically mature. As a medial turn-key-solution they are bundled for thefirst time and focus specific audience demands. The combination of thetechnical options and advantages offers practical benefit and a noticeableadded value.
The best thing: Every offer and service is available withoutmedia discontinuity through the TV-set and a simple remote control. In theend TV, internet and telephony/mobile phones merge to especially fornon-specialists easy-to-use offers.
Development stage : Proposal Under DevelopmentEuropean funding source(s) : FP6 - Integrating European Research, Information Society technologies
Type of Project: FP6 Integrated project
Keywords : Databases, Database Management, Data Mining (001002010),Internet Technologies/Communication (Wireless, Wi-Fi, Bluetooth)(001002014), Applications for Health (001003001), Smart cards and accesssystems (001001016), Digital Systems, Digital Representation (001001002), Information and media, society (011003), Citizens participation (011006) Organisation type : CompanyOrganisation size : <50Other details : - e.Marketing Management & e.Performance Management- e.Business Intelligence- e.IT-Management/ Software Development- e.Innovations & New Media
Target partner organisation type(s) : SME (<250 employees), Large Company,UniversityTarget partner expertise sought : The complexity of the project asdescribed above demands specialists in their individual field. We arelooking for highly specalized SMEs as well as "big players" who areinterested in being part of the syndicate around the project "aktivTV".
The potential partners should either have their origin in the informationand communication technology, television and broadcast business(technology either) or could also be an institute or research organizationor university. It is necessary that all partners dispose of excellentexpertise in their individual field.
Application domains : Telecommunications
Contact : Alexandra Bilaniuk
Email : bilaniuk @ steinbeis-europa.de
Telephone : +49 711 123 40-14
Fax : +49 711 123 40-11
WWW : http://www.steinbeis-europa.de
Partner Request Entered by:Organisation: Steinbeis Europa Zentrum
City: Stuttgart
Organisation Country: Germany
Organisation Telephone: +49 711 123 40-10
Organisation Fax: +49 711 123 40-11
Organisation Email: info @ steinbeis-europa.de
Organisation Web: http://www.steinbeis-europa.de
Entry date : 3/3/2006
Deadline for responses: 25/4/2006
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